Nascar fans are fanatical. So we challenged them to see if they had what it takes to BE a Gillette Young Gun by virtually suiting up for the “The Gillette Young Guns Challenge”.This immersive 3D environment was built from the ground up using cutting edge technology to create console like gaming experiences on PCs. Sustaining engagement during the Nascar season was done through regular updates allowing users to race during the day, at night, in the rain and even the snow.It’s the first Nascar experience allowing fans to race against the clock on or off the track.