Cannes Lions
GREY MEXICO, Mexico City / GILLETTE / 2012
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Gillette México asked us to work on radio spots for the US market.US women don’t frequently buy disposable razors, so we needed to reinforce the main benefit of the Venus 3 blade razor, which gives you the perfect shave. The adverts presented the idea that after using the three blade razor the woman’s legs would look so good that she would be able to get what she wanted from men.
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