Cannes Lions

GILLETTE

BBDO GERMANY, Dusseldorf / PROCTER & GAMBLE / 2011

Awards:

1 Bronze Cannes Lions
Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

In summer, we spread the towels in parks, next to lakes, rivers, at outdoor swimming pools and on green areas, all around Germany.

As soon as the towels were placed on grass, the grass stalks sprout out of the holes. It aroused people's attention, and prompted them to shave.

Outcome

Thousands of bath towels were stolen at the start of the summer season.

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