Cannes Lions
BBDO GERMANY, Dusseldorf / PROCTER & GAMBLE / 2011
Awards:
Overview
Entries
Credits
Execution
In summer, we spread the towels in parks, next to lakes, rivers, at outdoor swimming pools and on green areas, all around Germany.
As soon as the towels were placed on grass, the grass stalks sprout out of the holes. It aroused people's attention, and prompted them to shave.
Outcome
Thousands of bath towels were stolen at the start of the summer season.
Similar Campaigns
12 items