Cannes Lions

GILLETTE MEN'S SHAVING PRODUCTS

DIGITAS, Boston / PROCTER & GAMBLE / 2006

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Our goal was to create a viral film that causes men to consider shaving more often. We showed men what life would be like if women decided to behave the same way. The film, “created” by student filmmaker and member of NoScruf.org, is a faux short film that tells the story of a man who refuses to shave, and wakes up in a world where all women have decided to stop shaving. It is housed in the “NoScruf Inspirations” section of this site, and was also posted on 15 different paid and free sites.

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