Cannes Lions

GILLETTE PROFESSIONAL POWER DEODORANT

IMPACT BBDO, Dubai / PROCTER & GAMBLE / 2011

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There are few things as unpleasant as body odour. It’s an embarrassment to those who have it, and plain awful for those who get to smell it. And that’s just the mildest case.

Gillette Professional Power Deodorant is the ultimate men’s deodorant because it scientifically deals with every degree of body odour, from weak to strong. It uses a new kind of technology that absorbs odour while releasing fragrance, not just once, but throughout the day. Be it sweat from physical activity or through stress, Gillette Professional Power Deodorant is capable of dealing even with the worst of body odours.

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