Cannes Lions
GREY GROUP CHINA, Beijing / GLAXO SMITH-KLINE / 2011
Overview
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Credits
Outcome
The viral video was launched on YouTube and got hundreds of immediate responses within the first day. It was swiftly spread by viewers via emails and also to My Space, Dailymotion, YouKu, TuDou and other local sites. Within the first ten days, an estimation of more than ten thousand viewers had already watched the prank in one way or the other. Many left positive and encouraging comments and almost all liked it. The click rate continues to be on the rise.
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