'Traditional advertising' has evolved to reflect consumer behavior. Consumers are fast-forwarding past commercials, multi-tasking and screening, and installing ad-blockers on their browsers. It takes a lot more than your generic advertisement or commercial to grab their attention for more than 10 seconds. This is why we are seeing branded, or 'sponsored', content across editorial these days. With all of that in mind, it was very important for us to bring a level of quality entertainment—and stand out humor—to our brand’s messaging and in our 'Girls Don’t Poop' video.

While Poo~Pourri adheres to all of the regular terms, rules and regulations set forth by platforms like YouTube, our 'Girls Don’t Poop' video is not faced with restrictions online in the USA.

Poo~Pourri not only provides a unique solution to an everyday problem, but we also deliver our message in a lighthearted way that gets people talking about that taboo topic—poop! 'Girls Don’t Poop' helped to amplify the conversation, and we found that people were excited to share their own personal stories of how Poo~Pourri improves their lives. The video also has a highly shareable quality; social media and word of mouth played a huge part in our success in this campaign—'Girls Don’t Poop' has been socially shared over 1 million times to date!

'Girls Don’t Poop' blew up. Within 1 week, the 'Girls Don’t Poop' video reached 6 million views and over 278,000 social shares. After the launch of 'Girls Don’t Poop', our website traffic increased 13,000%! Our online sales went from representing 3% of annual company revenue to 24%. We were the 5th most-viewed ad on YouTube in 2013. To date, the video has been viewed more than 26 million times… and counting.