The idea for this ad was drawn from real-life customer feedback from users who claim that Poo~Pourri has saved their marriage or relationships. The ad features a couple in a rut who try to strengthen their relationship through a variety of methods such as yoga, gifts, and lingerie, all with hilarious results.

The ad is cut in a listicle storytelling style, showing that all of these "relationship-saving" attempts are useless, without Poo~Pourri.