Providing a life-saving blood service doesn't stop over Christmas.

In 2014 212,500 blood donors would be needed for lifesaving treatment following accidents and surgeries and for those managing ongoing blood conditions.

Every donor is vital over winter months as a single blood donation can save or improve the lives of up to three people.

Knowing that in the run up to Christmas the previous year 1 in 5 donors missed their donation appointments, we saw an opportunity to remind thousands of people that for some children, the only gift they really wanted this Christmas, was the gift of blood.