Cannes Lions

FROM STYLE TO SCENT

SELECTNY, New York / ERMENEGILDO ZEGNA / 2013

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For the Ermenegildo Zegna's launch of the exclusive collection of five signature fragrances, each the ultimate expression of one signature raw material with its own unique provenance, we wanted to take the viewer on an intimate journey of passion, following the steps of creation, partake in a century of old tradition. An intimate portrait of the cultivators to the creators was made possible with a minimal budget and small crew. Experiencing each step of the work of modern artisan perfumers with centuries old methods moved by modernity creating compelling juxtapositions each expressing an extraordinary raw with a unique provenance.

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