#GiveHer5 – a women-powered movement that returns the 5 days her period takes away.

But first, we needed urban women to empathize.

For millions in India, having their period means having their world go dark.

So to kickstart the movement, we went dark too.

We got India’s most influential female blogger to go offline because of her period, with #GiveHer5. And thousands followed.

They came back online to share films that raised awareness on the implications of missing 5 days:

Film 1: How millions are forced to drop out.

Film 2: How millions are forced to miss out on a future.

Film 3: How millions are forced to miss out on life.

The simple call to action: donate on www.giveher5.org to give her 5 of those days back. Fact-based posts on Facebook/Twitter/Instagram further amplified our message.

Almost immediately, the nation united. A movement was born.

And so the crowdfunding began.

On 5th March 2017, Miss Malini goes offline because of her period, with #GiveHer5. Her 7.28 million followers across her blog, Facebook, Twitter, Google+ and Instagram are left in the dark.

Soon thousands go offline. And conversation explodes.

“It’s regressive for your period to stop life completely.”

They come back online to share films that reveal: this is a reality for 400 million women in India. Just 2.5$ will #GiveHer5 of those days back on www.giveher5.org.

Social media posts create awareness, and the message reaches home.

Donations start pouring in.

March 18th: Major TV network Zee, volunteers to air our films.

Through national TV, the movement snowballs.

March end, India’s biggest influencers have pledged to #GiveHer5. Their online following:

Barkha Dutt: 12.15 million

Varun Dhawan: 15.1 million

Dia Mirza: 7.89 million

Arjun Kapoor: 15.61 million

#GiveHer5 can now reach millions across the world.

Within 24 hours of launch: 1.4 million donations collected.

40,000 period days covered.

Donations across India, New York, London, Australia, France, Swizterland, and well, everywhere.

India’s biggest TV network, Zee, volunteered to air our films on major channels.

India’s leading anchor, Barkha Dutt.

Bollywood’s biggest actors, Varun Dhawan, Arjun Kapoor, Rahul Khanna.

Former Miss Asia Pacific and top Twitter influencer, Dia Mirza.

Just some of the people who have pledged to #GiveHer5.

All precious earned media, giving the moment momentum.

Women everywhere came forward to help.

Men stepped up and ran marathons to raise funds.

Cafes across India’s biggest metropolitans offered to put up our posters.

Major feminist publications, news channels, advertising publications, covered the campaign, breaking the silence on menstruation taboos.

In just a month: 1.2 billion people reached. 7.4 million girls already back in school. And this is just the start of the campaign.