India has a crisis no one's talking about:

400 million rural women miss 5 days every month.

Just because of their period.

The days add up.

By 15, 1 in 5 girls dropout.

By 35, they’ve missed 3.9 years of their lives.

No place to change – 40% schools lack even a functioning toilet.

No affordable menstrual protection. (Barely 20% can afford disposable pads.)

More shockingly, 88% use ash/sand for absorption.

Add to that stain-embarrassment and social stigma.

India’s women were falling behind, just for being women.

Saafkins created a solution that corrected this imbalance. For just 2.5$.

12-hour, antimicrobial, reusable menstrual protection.

It would give her those 5 days back and put her back in school.

Our mammoth task: raise awareness and get urban women (India and across) to crowdfund Saafkins.

Because if we give her Saafkins, we give her 5 of ‘those’ days back. Period.

On 5th March 2017, Miss Malini goes offline because of her period, with #GiveHer5. Her 7.28 million followers across her blog, Facebook, Twitter, Google+ and Instagram are left in the dark.

Soon thousands go offline. And conversation explodes.

“It’s regressive for your period to stop life completely.”

They come back online to share films that reveal: this is a reality for 400 million women in India. Just 2.5$ will #GiveHer5 of those days back on www.giveher5.org. Social media posts create awareness, and the message reaches home. Donations start pouring in.

March 18th: Major TV network Zee, volunteers to air our films.

Through national TV, the movement snowballs.

March end, India’s biggest influencers have pledged to #GiveHer5. Their online following:

Barkha Dutt: 12.15 million

Varun Dhawan: 15.1 million

Dia Mirza: 7.89 million

Arjun Kapoor: 15.61 million

#GiveHer5 can now reach millions across the world.