Takeda Pharmaceutical together with Nevrohelp.info made a special project with FC Spartak which is most popular football club in Russia. To pay attention to the problem Spartak has provocatively changed their official slogan (“Not given to everyone”) … to the opposite! Before the most important match against their biggest rival. The match was live to the whole country.

Petya Buravtsev, a passionate young FC Spartak fan, survived a severe stroke and underwent rehabilitation. For the first time, in front of millions of people, he got up from his wheelchair, took a step and kicked the ball. And everyone saw the message on his t-shirt: “Recovery after a stroke: given to everyone”.

Due to our project in which FC Spartak has changed its official slogan to the opposite and a young man with this message on his t-shirt stood from his wheelchair and kicked the ball:

a. For one day the theme of rehabilitation after a stroke became the most important in the country:

b. Even the deputy chairman of the Parliament commented the event.

c. In total: more than 200 publications (goal: 100) and more than 30 mln. people were covered with free media coverage (goal: 10 mln.).

d. The attendance of Nevrohelp.info website increased by 50% (goal: 25%)