Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / SPRINT / 2008
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Description
A site designed to introduce the new branding and positioning for Sprint and the new tagline "Sprint Ahead". The interaction is a 3 dimensional world set with people in a park demonstrating various attributes of the new Sprint brand. Each person was shot as stills and the light was created by people (not CG). The videos were composited into the Flash file which added parallax to give the illusion of the 3 dimensions as you scroll through.
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