Cannes Lions

GLADE SENSE & SPRAY

GIOVANNI+DRAFTFCB, Rio De Janeiro / JOHNSON & JOHNSON / 2010

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Cemetery - The camera roams in a cemetery at night and shows that it is totally deserted. Then it gives a close-up shot of a bottle of Glade Sense & Spray which is standing on a tomb.At this moment, the product is activated and releases its spray, although nobody is to be seen in the scene. The concept: Automatic air freshener with presence sensor.

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