Cannes Lions
THE VELODEA GROUP, Culver City / DREAMWORKS / 2001
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It has been four decades since chariots raced and swords flashed across movie screens in epic dramas of a time long past. Director Ridley Scott has brought the glorious battles of the ancient Roman arena back to the big screen in the Oscar Award winning Gladiator.Bleu22 Studios created The Gladiator Web Site to support and promote the film in a way that could do such a magnificent film justice. Specifically, the objectives for the Web Site included:- Creating a truly Cinematic Experience- Showcasing the magnitude and beauty of the film- Drawing the audience in to create a relationship with the story and the characters.The target audience for the Web Site was 18-35 year olds with a focus on 18-25 year old males.
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