Cannes Lions

GLANCE BACK

J. WALTER THOMPSON AMSTERDAM, Amsterdam / BMW / 2015

Film

Overview

Entries

Credits

Overview

Description

It’s a small moment. But it’s there nonetheless. A little glance back once you’ve parked your car. BMW drivers recognize it. They can’t help themselves. It’s a combination of the driving experience, the design and the pride of ownership. When was the last time you glanced back at your car?

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