The budget for promoting was just only ¥450,000, we needed to produce a unique product and make a promotion movie, and made this project to be famous.

Goal: The product and the promotion movie pick up by fashion websites, and make connection with fashion industry.

Purpose: To expand the recognition of "blinc vase" with taking into consideration of increasing of sales.

By producing, selling, promoting a new type of unique glasses has a typical purpose for using; it became an exclusive by itself. The product and the promotion video were picked up by some fashion websites, it lets people who is in the fashion industry, has interested in fashion, know about "blinc vase".

Fashion Web News:

9/30 Fashion Press

Tweet "15832times" fashion snap etc.

YouTube:

It was played over 270000 times.

October 2014

Page viewed 33,617 (136%up before it launched)

On the Internet, People says? "Kiss Glasses represents "Ria Jyu"(which means the way to live their life with lots of fun).

The idea is very unique."