Glicowagon was remarkably showy with GLICO’s popular products. Most popular celebrities ride glicowagon spending “good time” with every district’s people. At 10 districts, we took a documentary film of this and aired it as the quickest ever TVC (9 days after shooting at the soonest). One of them ride throughout the campaign, we took the documentary film as web movies in every 47 districts. People can follow the travel with real time updating GPS map and Tweets. The view from glicowagon was broadcast. We replied to all the Mentions on twitter. At 10 stores, we held the events with radio programs and people can take photo with glicowagon. In addition to them, we made a special mini-factory “Smile Chocolate Factory” in the corner of real factory. Mr. Robotarm drew the smiles sent through the website. The “Smile Biscuits” were sent to glicowagon and empowered the celebrities and staff by eating.

Uncountable number of people watched glicowagon. The website scored 1.3 million page views, people watch 130 of documentary travel movies. 4807 people followed glicowagon twitter account. 2000 of 2313 tweets are replies for Mention on Twitter. 4807 people followed glicowagon twitter account. 35+ TV news, 60+ newspapers and 250+ internet news sites reported about this glicowagon travel, it finally worse more than 3.7 million dollars. We received many messages about the wagon for only this campaign, so we changed to use it as company business car.