Cannes Lions

Your smiles change this world.

DENTSU, Tokyo / EZAKI GLICO CO. / 2016

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Description

People are waiting at the intersection for the traffic light to change.Everyone is uniformly expressionless, creating a cold feeling to the whole city.

At that time, the incarnation of sweets, named Hughug, appears in the middle of the intersection.

It gradually changes the people's expressionless face into a smile.

Then, it takes the hand of one of the men who has noticed Hughug, and soars up high to the sky hugging him.

When the man's face turns into a smile, Huguhug goes back to the candy box.

The town which used to be cold is now filled with smiles, looking happier than ever before.

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