Cannes Lions
DENTSU, Tokyo / EZAKI GLICO CO. / 2016
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Description
People are waiting at the intersection for the traffic light to change.Everyone is uniformly expressionless, creating a cold feeling to the whole city.
At that time, the incarnation of sweets, named Hughug, appears in the middle of the intersection.
It gradually changes the people's expressionless face into a smile.
Then, it takes the hand of one of the men who has noticed Hughug, and soars up high to the sky hugging him.
When the man's face turns into a smile, Huguhug goes back to the candy box.
The town which used to be cold is now filled with smiles, looking happier than ever before.
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