Our job was to communicate real stories about the massacres at Nanking through long copy in two languages and supported by powerful, sometimes gruesome photography from the period. Our challenge was to integrate these many elements together while making the compelling stories easily readable for audiences of two very different languages.

Taking inspiration from the 1930s Japanese magazine that originally publicised the competition to behead Chinese prisoners, we created a newspaper-type feel based on Japanese print news articles of the period, splitting our layout into Japanese and English sections that were equally readable for readers of both languages yet cohesive as a whole.

In the months after this campaign was launched monthly traffic to the Global Alliance website increased over 2000% with offers of help and donations flooding in. Our campaign also greatly raised awareness through a range of media articles written about our campaign, helping reignite discussion about this very important issue.