Elise is a young woman living in a Paris suburb – lonesome and with little money. One day she goes to the glamourous 7th arrondissement where she finds a wallet. A wallet full of money – and love letters from ancient times. It becomes clear she has to return the wallet. She finds the owner’s address inside the wallet and when she gets there to return it a young man opens the door. She expected an old lady to open up and flies after returning the wallet. The young man follows her, catches up before she can reach the metro and invites her back to his grandmother’s home.

The center of the campaign was the microsite wintertale.montblanc.com programmed in up-to-date parallax language and in responsive design. It included the online series „A Parisian Winter Tale“ and featured products in special categories on the microsite as well as inside the movie in clickable hotspots. The products were directly linked to the online shop. Instagram and Facebook integration provided a longtime dialogue between brand and users and an additional newsletter announced new chapters of the online series to interested users during christmas time.

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