In the run-up to Christmas, we treated our customers to a superlative Montblanc Christmas special – 'Soulmakers for 100 years'. And we came up with a delightful way of encouraging them to visit the online special. How? By surprising them with a banner like a gift and giving them the chance to unwrap it. When the user pulls at the ribbon, the whole of the Montblanc Christmas world is revealed to them.