In civilised countries, 27% of fresh drinking water is wasted every day for toilet flushing. Huge amounts of energy are required to produce and clean this water. We can save water, and some energy, every time we visit the wash room. Many toilets are designed to give you a choice of how much water to use for flushing.

Our campaign makes you think. We have designed the 'I don't give a shit about global warming' stickers, calling upon you to decide whether you care about global warming or not. By choosing 'I agree' (big button on the toilet flush, meaning a huge amount of water is used) or 'I disagree' (small button on the toilet flush, standing for smaller amount of water to be used) one could contribute to environmental control.

The campaign is still running, so it’s too early to talk about results. However, we believe that every litre saved contributes to the global environmental effort.