We used the “news hunger” of broadcasters and fed them with a free-to-air special.Very easy and free to use in their own news. Since this is the largest fundraising event in the world, it was very newsworthy.By bringing Walk the World via mass media to the general public, huge impact was created. The website showed results and invited the audience to join next year in the Walk.

A simple idea with massive impact.148 minutes CNN News, 143 (known) national TV News Items, 543 (known) registered news-sites and newspaper articles, massive website traffic.EU 95k BUDGET.Massive International coverage creating global awareness.Join us this year on May 13, 2007. Check www.fighthunger.org