Cannes Lions

UNICEF FOUNDATION

LEO BURNETT, Frankfurt / UNICEF / 2004

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

To communicate the drinking water problem clearly, we filled public water dispensers with the kind of water that 1.1 billion people have to drink every day. A provocative sign on each dispenser read: 'Drinking Water for 1.1 Billion People. Please make a donation to Unicef before you drink'. The bank account number was printed on the paper cups.

Outcome

Some of the media who reported: 'BILD', 'FAZ' (national daily newspapers) and 'Frankfurter Neue Presse'(regional daily) plus TV: 'Hessischer Rundfunk' and 'Rhein-Main-TV'. Due to the outstanding success of this campaign, activities are still ongoing. At the time of writing, it‘s impossible to say how high the total donations will be.

Similar Campaigns

12 items

No Side

OGILVY HONG KONG, Hong kong

No Side

2018, MEDECINS SANS FRONTIERES

(opens in a new tab)