This gallery celebrates the joy of how different cultures express the same thing in their own unique ways. The cool cards plays a tool of message delivers, expand media penetration and enhance media synergy. TV Stations and MG interviews reinforce campaign impact and enlarge campaign reach.

Innovated a new Mass Rapid Transportation usage; negotiate efficient cost (US$ 8,571/month), 28% lower than NP cost. Create a win win situation to HSBC and MRT office. Bring passengers to station through media announcement and interviews, Estimated 800,000 passengers were reached within one month. Estimated reach 12% through TV and MG interviews. Highest awareness score record ever at Taipei MRT Station ¡V 40,000 cool cards were taken.