ObjectiveWe wanted to find a way to learn more about prospective clients’ retirement goals so that the right kind of services could be offered and developed for them.

SolutionFirst, we recognized that in order to achieve your retirement goals, it’s important to envision what they are. So we created a website where people could build their own retirement DreamWorld and launch it into a universe filled with others. The site was seeded with the dreams of several Canadian celebrities and quickly filled up with unique dreams from regular people around the country.