adidas developed the Global Run Try-on, a jogging machine, which allows customers to have a real running experience while trying on boost inside the store. Traditionally, stepping in place was the only way to try on running shoes in a store. This machine took users on virtual runs on the world’s most beautiful roads via Google Street View, to experience the product benefit of the new cushioning technology, as well as the emotional benefit of not wanting to stop running. Fifteen of these machines were placed in 300 shops nationwide, resulting in a significant rise in product awareness and trial opportunities.

Global Run Try-on was featured on both of the two most prominent running magazines in Japan, for its unique user experience. These articles generated consumer interest in trying both the machine and the shoes. Having the Global Run Try-on helped boost stand out in a highly competitive storefront, and secure prime in-store display locations. Boost’s in-store trial has increased significantly after the placement of this machine, and its sales recorded 120% vs. previous year.