Most young Arab girls hailing from conventional families grow up believing that sports are not for them. Because traditional Middle Eastern society has always insinuated that sports are not appropriate for women.

Resulting in 73% of young Arab girls giving up playing sports by the age of 14.

Ironically, in the Arabic language, most words associated with sports have a female gender. Words like ball, run, kick, jump, goal, shoot, pass and even the word sport itself are female words.

All these words end with the Arabic letter "Ta'Marbuta". Written as a circle with two dots on top.

This letter is what gives Arabic words their female gender.

The art direction of this piece is rooted in a traditional Arabic calligraphy style known as Kufic. Renowned for its rich history within Islamic art, Kufic calligraphy dates back to the 7th century.

Our choice of this style resonates profoundly with our concept, as it highlights Arabic terms for sports that are inherently feminine in Kufic calligraphy, reflecting an era long before the modern societal norms. By incorporating Kufic calligraphy, we aim to underscore the timeless association between women and sports, challenging contemporary perceptions and celebrating the enduring presence of women in athletics.