We needed an ad to increase awareness that you can always transfer money back home with HSBC, whether at a branch or with online banking.

As an international bank, HSBC is one of the few links expats have to their home country. Expats use money transfers to pay loans, mortgages or simply to support family back in their home countries.

Most international money transfers, currency exchange or any related services use flags as prominent visual shorthand for different currencies. To convey that HSBC offers 24-hour international money transfers, we noticed that many flags include stars, suns and moons. By simply cropping and showing parts of the flags, we arranged them to show the movement of the sun, the moon and stars from sunrise to sundown and back again.