Cannes Lions
JWT MEXICO, Mexico City / HSBC / 2009
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In Mexico, advertising for financial services is forced by law to include disclaimer legal texts which, in some times, are quite large. They usually tend to place it at the end of the commercial by a very, very fast announcer.This mortgage plan by HSBC, offered 0% downpayment, 0% commision and therefore 0% surprises. We make fun of large disclaimers because HSBC has absolutely nothing to hide.
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