Our goal was to create more traffic in the Greenpeace web site and to get people to talk about global warming instead of talking about the Gaza strip or the West Bank.Making people realize that the world is about to end if we won't deal with the global warming problem, is not easy.

Because this fact sounds almost like if it was taken out of an apocalyptic movie, we created a fake apocalyptic movie trailer to emphasize the fact that this is not a movie; this is real as it can be.To create an authentic strong and powerful impact the ad was broadcast in cinemas between real Theatrical trailers.