We created a screen saver that, after a certain time turned on, transforms beautiful images into scenes destroyed by global warming. The message: Leaving the monitor turned on also contributes to global warming. Do your part: the next time you go out, turn it off.Strategy:Communicate to the IT departments of companies that they install the GlobalWarming Screen saver on their employee’s computers.Results:Nearly 90% of the employees adhered to the movement, because they were embarrassed to leave the monitor turned on with bad images.