Cannes Lions

GLOBAL WARMING AWARENESS

OGILVY & MATHER AMSTERDAM, Amsterdam / MTV / 2009

Presentation Image

Overview

Entries

Credits

Overview

Execution

To make people aware of the rising sea level because of global warming, we confronted them in an amusing way with a serious message using a floating poster in the Amsterdam canals. This board seemed to be held by a submerged man with just his hands sticking out of the water. In reality it was two arms mounted on a small remote control submarine. The copy said: Global Warming. What’s all the fuss about? Find out for yourself www.mtvswitch.org.

Similar Campaigns

12 items

Why Design Matters

SCHOOL OF VISUAL ARTS, New york

Why Design Matters

2022, HARPER COLLINS

(opens in a new tab)