Brands aren’t just names printed on a package.Great brands are records in the emotional memory of consumers.We’ve decided to prove this idea.

We transformed the packaging of our clients into cameras with the pinhole technique. We delivered these packages-cameras to 23 great photographers.

We defined the brand essence of each of our clients in a single word and informed the photographers, who were hand-picked to portray the universe of the brand that best fits its profile.

The result was the exhibition "The View of the Brands". Our clients were no longer simply products, but rather became an option for art and entertainment in São Paulo.We got 1.35 million reais of spontaneous media for our clients and for the agency. The exhibition "Olhar das Marcas" became part of all cultural guides in São Paulo and was covered by open TV, cable TV, magazines, blogs and websites.