We wanted to make people more conscious of global warming problem, in their daily lives. And, at the same time, raise funds for the association.

We wanted to communicate in a different way than traditional advertising.

We did not want to produce a traditional poster or film. So we decided to create a daily life object : a mug. But a special one, a heat sensitive mug.

When you pour some hot water into the mug, the polar bear disappears. A message appears on the back of the mug :

« A few degrees more and polar bears will disappear completely. Fight global warming : wwf.fr »

The mug is for sale on the wwf e-shop, 10 euros.

People were surprised and intrigued every time the polar bear disappeared and the message appeared.

100% of sales went directly to the association.

For now 500 mugs were produced, and we were asked to produce 500 more.