Cannes Lions

GLOBALLY YOURS LAUNCH

McCANN ERICKSON ISTANBUL, Istanbul / TURKISH AIRLINES / 2011

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To reflect the philosophy of Turkish Airlines which we refer in our motto "Globally Yours", we imagined a world in which Turkish Airlies workers are the rezidents working hard and in harmony for the good of customers worldwide. Since our logo is a red sphere, we desired to think that it is a planet and there are some institutions on it, focused on the major specialities of Turkish Airlines like cuisine or rich in-flight entertainment. To add some style to our video, we tried to shape it like movie trailers in Hollywood cinema, beginning with the phrase "Imagine a world" and tells about some secret world full of magic.

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