When Turkish Airlines was redesigning their sales office concept, they asked us to create an application aiming to enriching in-store experience. They also wanted this application to be a reflection of their worldwide growth story.

Flying to more countries than any other airline, Turkish Airlines’ hundreds of airplanes travel over a million of miles every day. We wanted to make use of this wide network and created an interactive application depicting all of the Turkish Airlines’ airplanes in real time and with exact positions on the world map. We have gathered the data from various channels in a single platform and reflected it on the live interactive screen.

The application also enables users to look through all the destinations Turkish Airlines is flying to, and draw routes on the map. It inspires users by giving brief information on destinations and helps them plan their next travel routes.

The main inspiration source for this project was the broad flight network of Turkish Airlines. We know that Turkish Airlines flies to more countries than any other airline and we wanted to visualize our live flights for our customers.

Turkish Airlines is flying to more than 307 destinations around the world and it is the only airline that flies to more than 300 destinations. Taking this broad flight network as a starting point, we wanted to design an application that shows Turkish Airlines’ live flights real time on an interactive touchscreen.

Our goal was further than just depicting flights over an interactive application. When we were designing flight tracker, we have imagined an application that provides detailed information Turkish Airlines’ 307 destinations around the world. This application is also capable of showing en-route airplanes real time while emphasizing on Istanbul as the most central transfer hub. Moreover, it is possible to take a glance at the current offers.

Results:

• Showing an average of 300 real time flights instantly

• An average of 4 hours usage daily

• An average of 30 offers published daily

• The in-store experience of the customers is enhanced. The customers who are visiting Taksim Sales Office had a chance to interact with Turkish Airlines’ flight activities.

• The brand’s flight network is promoted and transferred to the customers directly on an interactive world map.

• The users could interact with this application while waiting in the queue in Taksim Sales office.

This interactive application is currently set up at Taksim Sales Office, Istanbul. It will soon be installed in other sales offices as well.