Cannes Lions
ALMAPBBDO, Sao Paulo / EDITORA TODAS AS CULTURAS / 2011
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PARADISESThis spot employs animation techniques to show our character – wad of cash with a rubber band around it, plus arms and legs – enjoying itself in stunning destinations: swimming in the Cayman Islands, scuba diving in the Bahamas, skiing in Switzerland, etc. All these places are known for being tax havens in addition to veritable paradises.
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