Cannes Lions
PLAN.NET, Munich / HENKEL / 2011
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Many pedestrians documented the action with their smart phones and cameras. The movie files that were uploaded have been circulating ever since.113 blogs from around the world reported the click rate on pattex.de increased by 43% and over 1750 vouchers were downloaded. During promotional period sales for Pattex power glue increased by 13%.
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