The return on investment was amazing for Henkel.

After the launch of the game the revenue of the GO range rose by 53%.The GO products got now 1/3rd of market share in their category after only one year of existence!Thanks to the launch of the game Henkel reached a landmark of 100% presence (referencing) in DIY stores and supermarkets.The campaign made Rubson GO one of the most successful launch in Henkel history.So much so that thanks to this success, the launch is now considered as a best practice at Henkel and the game is now going to be adapted for other markets!