Cannes Lions

GMAIL

SAATCHI & SAATCHI RUSSIA, Moscow / GOOGLE / 2008

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Overview

Entries

Credits

OVERVIEW

Execution

The Russian market is the one place where Gmail has serious competition, so an execution needed to highlight the advanced design of the Gmail interface.

Outcome

The target from Google was 50,000 views in the first month. We got that on the first day. Views exceeded 250,000 in the first week and have now reached 680,000.

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