Cannes Lions
SAATCHI & SAATCHI RUSSIA, Moscow / GOOGLE / 2008
Overview
Entries
Credits
Execution
The Russian market is the one place where Gmail has serious competition, so an execution needed to highlight the advanced design of the Gmail interface.
Outcome
The target from Google was 50,000 views in the first month. We got that on the first day. Views exceeded 250,000 in the first week and have now reached 680,000.
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