During every FIFA World Cup, Coca-Cola’s brief to its agencies around the world is to maximize awareness, happiness and sales. Especially for the Hong Kong market, to drive sales among football fans during the games is very essential, yet crucial.

We used our owned media, Coca-Cola can itself, and turned them into the best promotional tool during FIFA World Cup Brazil 2014.

We created 32 team-themed cans with 32 special QR code printed on cans, and made them into a physical medium that turned every goal in every match into an interactive gaming experience - giving our audiences instant, spontaneous happiness during each and every match.

Sales of Coca-Cola cans alone increased 5.9% against the same period last year because of the activation.

We created 32 team-themed cans with 32 special QR code printed on cans.

First, pick out the Coke cans to match the countries about to kick off.

Secondly, whenever a team scores, scan the QR code on their can.

And do it fast, because you’re playing against football fans across Hong Kong for a time-limited chance to win instant prizes.

By turning every single goal in every match into an interactive gaming experience, we gave Hong Kong fans instant, spontaneous happiness during each and every match.

Our campaign enabled us to celebrate the happiest moments with every football fan in Hong Kong during the World Cup, and more importantly, created a powerful stimulus for everyone to stock up their fridges with our products.

Sales of Coca-Cola cans alone increased 5.9% against the same period last year.

Over 155,000 users registered for the game.

1,030,000 game plays, that's over 6,000 times for every goal in the tournament.

We turned FIFA World Cup Brazil 2014 into everyone’s cup.