Our product should stand out with a clear message as a street skating shoe. Get the primary target closer to the product by connecting visual elements and patterns from skateboarding in a very innovative way. All that without losing budget and scalability.

We aimed to achieve Skateboarders that are looking for style, technology and comfort in a skateboarding shoes.

Young adults that are getting into skate wear fashion.

For several decades, adidas have tirelessly worked to design and engineer the greatest shoe in the history of their vast universe.

With low cost budget and just few pieces for POS, the agency made a incredible increase of sales: +28%.

This results was never seem before, comparing the investment short time on POS.