The challenge: attracting great attention with limited means. Our answer: the black bar glasses. They turned people into ambassadors of our campaign – from Germany’s most famous celebrity hairdresser Udo Walz to average citizens

The implementation was started in April 2016. The campaign startet with outdoor and online activities. The highlights were the fan fest and the "Bundespressekonferenz". There was a smart connection through all communication channels.

The results after the press conference on the World Health Day and the multichannel measures for the World Diabetes Day speak for themselves:

50 million people were reached through TV, radio, print and on-line media through the press conference on World Health Day.

The film was played 10 times a day on the fan mile of the EM 2016 and reached about 50,000 visitors a day, the total range is 450,000.

250 large area posters hung in the Berlin cityscape over 10 days (reach approx. 1 million).

100,000 flyers with an analogous test and 100,000 posters were distributed in pharmacies and doctor's offices at the World Diabetes Day.

At Facebook, approximately 17,500 posts reached an enormous range.

100,000 potential tests completed by hand.

Over 50,000 tests were carried out on www.2mio.de.