The TV campaign celebrated people for being heroes for giving blood instead of making them feel guilty if they don’t. It shows how easy it is to give – just another part of your normal day -- and how satisfying it feels.Each donor wears his or her bandage as a “badge of honor.”

Remarkable. The number of inquiries to the ARC increased 17%. The number of blood donations increased 46%. Three million people gave blood, which potentially helped 9 million people. This was the highest donation in American Red Cross’ 130-year history.