Our brief was to create awareness for Gofen 400 - a fast acting remedy that takes care of pain relief and fever. We needed to showcase the benefits of the brand with a campaign that would make and impact and ensure the public would take notice.

Strategy was to create Posters that were unique, and show that Gofen 400 works fast and effectively to alleviate pain. Idea was to show Gofen 400 in action - shooting through the source of the problem like a bullet to eliminate the headache ie. a nagging wife and angry boss. Campaign was illustrated to capture the exact moment when the capsule shoots through the source of the pain, to magnify the situation. Design approach was kept to black and white for a more bold and dramatic style so it would stand out from brightly coloured advertisements from competitors.

Poster was displayed at high-traffic walkways in the city centre. It was also strategically displayed in bars and pubs, so we could reach an audience that would appreciate a faster solution for eliminating headaches. In such locations, we have been able to reach hundreds of passersby daily, since the campaign was launched.