To put smiles back on the children's faces! Provide children of the disaster area with the simple luxuries of cake and Gogo Tea. Deliver messages of support from people around Japan to comfort the children in the evacuation centers. Launch the ‘1 Click 1 Smile for Tohoku Children’ website to let people show their support by choosing the fruit toppings for the cakes.

1. Over the course of only 2 weeks of web promotion, 24,881 fruit toppings were added to cakes which allowed 500 disaster area kids to be invited.2. The story was picked up by 69 media agencies in just the devastated region.3. Sales increased by 20% during the campaign period, compared to the same period the previous year. The brand image was elevated. And smiles were restored to the children's faces.