Use the current trend of visiting the site of film and animation scenes to support tourism in Minami Aso, a village that has suffered a decline of tourists due to natural disaster. Gain brand recognition as a hot beverage that helps keep Japan warm.

Target housewives in their 30s and 40s who plan the year-end family trip by using a nostalgic love story featuring a love song that was popular 20 years ago, and film it in the disaster-stricken area. Show the advertisement through a variety of media including movie theaters, outdoor screens, online, and on television.

Visiting tourists will copy the scene and post pictures to social media, providing a welcome piece of cheerful news about the disaster-struck area.

Change the image of Minami Aso from disaster-affected area to area with a well-known love story, to stimulate tourism.

We shot the love story in Minami Aso, which experienced a decline in tourists due to the Kuramoto Earthquake and Mt. Aso eruption. Filming took place three weeks after the eruption. It was shown at movie theaters around the country, on outdoor screens, online, and on television. It was also independently spread on social media by people who visited the tourist site. It was taken up by a variety of media as the “first good news in Minami Aso since the disaster.” The transformation of Minami Aso’s image from “disaster-stricken area” to “site of a well-known love story” inspired tourists to visit, and visitor numbers in the shoot location rose 2000% compared to before the campaign. The site was even included on tours of popular spots.

2nd Level: It was picked up by domestic media 106 times, and PR estimate is approximately 100 million yen. Visitors to the site of the ad, Miharashidai Station, grew by 2000%. Gogo no Kocha was known as the hot drink that kept people warm in the disaster area.

3rd Level: The hot beverage Gogo no Kocha experienced a 126% sales increase compared to the previous year, and sold over 1.2 billion bottles.